Say goodbye to SPAM

By: > September 15th, 2008 > 2 comments

I don’t know about you, but I am tired of SPAM. So what is it exactly and how can you prevent it?

If an email doesn’t meet these criteria, it is considered SPAM (according to the Federal CAN-SPAM Act)

  • It bans false or misleading header information. Your email’s “From,” “To,” and routing information – including the originating domain name and email address – must be accurate and identify the person who initiated the email. 
  • It prohibits deceptive subject lines. The subject line cannot mislead the recipient about the contents or subject matter of the message. 
  • It requires that your email give recipients an opt-out method. You must provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests. You may create a “menu” of choices to allow a recipient to opt out of certain types of messages, but you must include the option to end any commercial messages from the sender. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial email. When you receive an opt-out request, the law gives you 10 business days to stop sending email to the requestor’s email address. You cannot help another entity send email to that address, or have another entity send email on your behalf to that address. Finally, it’s illegal for you to sell or transfer the email addresses of people who choose not to receive your email, even in the form of a mailing list, unless you transfer the addresses so another entity can comply with the law. 
  • It requires that commercial email be identified as an advertisement and include the sender’s valid physical postal address.Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you. It also must include your valid physical postal address.

Since starting Inbox Orange, a permission-based email marketing firm in Lexington, Ky, I’ve had people ask me “so what do you do if someone Spams you?” The answer is It is a free Spam reporting service that allows those who receive unsolicited commercial emails to report the sender to their ISP (Internet Service Providers).

Not all ‘Mass’ emails are Spam. If you’ve provided your email address to a business, then expect to receive communication from them, unless you specified otherwise. And if the information is that you receive from that company is not relevant to you, don’t report them, just unsubscribe from their list. According to the law, it should be fast and easy.

I hope to be discussing this more in future posts, including understanding the difference between explicit permission (where one specifically requests to receive info) vs. implicit permission (where permission is obtained from a previous customer/client relationship.)

Networking sites: Are they good for business?

By: > September 5th, 2008


Facebook image


I have recently been a Facebook and Linked In junkie. I love being able to keep up with my friends and what they’re up to. But does this have any practical use? Can it be good for business?

I ran across a good article on how you can use facebook for business, check it out here.

Tiger, youtube and other misc. tidbits

By: > August 25th, 2008 > One comment

Tiger Woods responds to Fan’s video on youtube.

If there was ever a way to get your message out there efficiently and cost-effectively, viral is the way to go. the folks at EA Sports knew this and either contrived this whole experiment or were on their toes to respond the way they did.

Here are some other interesting links:

Does your service have credibility?

By: > August 18th, 2008

Marketing author Tom Peters once said: “Coffee stains on airline seat trays make you wonder about airplane engine maintenance.”

Everything your customer experiences, directly and indirectly, affects the way you are perceived.

You spend thousands of dollars on buying the right advertising, noodling over every single detail of copy and artwork, but if your employees take their smoke break right outside your front door where customers can see them, doesn’t that say more than any ad copy?

Are your companies delivery trucks clean? Is the person who answers your phones courteous and friendly? If your ads promise a great experience or great service, every part of your company needs to sell that idea, not just the commissioned staff.

Small businesses often have many disadvantages going against larger ones, but one advantage a small business has is the ability to control these “minor’ details more effectively. Make sure your customers expectations are met with EVERY experience they have with your company. Your brand, is your promise to your customers. Give your company’s brand credibility–in everything you do.

(Special thanks to Tom Fishburne for letting me use his cartoon).