Serif Group was honored for its marketing efforts on behalf of Crowne Plaza the Campbell House in Lexington at the 2007 Traverse Awards sponsored by the Kentucky Tourism Council. The “Tee Party” invitation received a first place award, as did a print ad for Bogart’s Lounge and Nightclub. In addition, second place awards went to their “Old & Fashioned” wedding and “First Down Kentucky” football print ads.
Since 2003, the Rising Stars Program has honored and recognized professional members of the community under the age of 40 whom are striving to make Lexington a better place in which to work and live. The Rising Star award runs parallel with Lexington Young Professionals Association‘s mission statement – to groom the next generation of community leaders while improving the quality of life in the city of Lexington. LYPA does this through philanthropic, social and networking opportunities with the ultimate goal of retaining young talent in Lexington.
Yesterday I received this unique 15% off “gift” from my favorite store, Anthropologie, wishing me a happy birthday. I must say it stood out and has remained front and center on my desk since. I admire the uniqueness and relish the value of this customer touch point.
Not only was the gift timely, relevant and personal but it reminded me of the experience I enjoy each time I visit the store, and the satisfaction I’ve had with each purchase.
Next week Bill and I head to Indy for the ExactTarget Connections convention. I’m not a huge shopper, especially when it comes to clothing, however my plans for this weekend will include a visit to the St. Louis Galleria Anthropologie store. I need a new outfit for the convention and this unique gift has intrigued my interest to see what’s new. You can bet the color orange will be somewhere in the mix and I’ll be wearing my new Happy Birthday / candle necklace as an accessory.
As a permission-based email marketing agency we follow the philosophy that Subscriber’s Rule:
In fact, Inbox Orange in partnership with our customer, Bluegrass Hospitality Group, received industry recognition last month for doing so with BHG Rewards.
Below are two examples of tracking data pulled from recent email newsletters; one within the B-to-B industry and one within B-to-C. The email campaign that offered relevant content based on profile data, purchase history or the relationship with the sender, tracked greater open and click-through results with substantially lower unsubscribes.
Becoming a one-to-one marketer takes time. Simply asking your subscriber about their interest and frequency preference is a great start. Being creative with contests or polls is another approach. Utilizing features such as Smart Capture for Landing Pages or the survey tools incorporated within the email service provider we recommend, ExactTarget, offer a seamless approach to collecting data and storage. Both the ExactTarget Core and Advanced accounts allow for 200 attributes (data fields) – that’s a minimum of 200 ways to segment your audience!
rel·e·van·cy = the relation of something
to the matter at hand.
Relevancy drives loyalty. Loyalty begins with trust. Trust begins with creating an exceptional experience. Maintaining trust involves listening to your audience. Listening leads to growth and understanding. Communicating with your audience through the preferred channel with the right message drives engagement and loyalty.
To explore how Inbox Orange can assist with data collection, segmentation, campaign development and analysis, please contact us at [email protected].
The Bluegrass Hospitality Group (BHG) and Inbox Orange were recognized on screen Wednesday at the 2010 ExactTarget Connections Convention as a nominee for a Subscriber’s Rule Award. Best Buy took home the award but what a great honor to be in the same space!
Best Buy does an amazing job with sending relevant and targeted emails. If you are looking to follow a company that does it right, sign up to receive their email communication through Best Buy Reward Zone. Recently I purchased a new printer and within 24 hours I received a thank you email asking me if my questions were answered, directed me to the Geek Squad for assistance on set up and a link to a survey to evaluate customer service. Timely and relevant.
Best Buy is a proven leader in our industry and we’re proud to be a close contender!