I’m amazed at how my TV-viewing habits have changed over the years. Our first TiVo box opened up new life for us in a way that was more fulfilling than our current cable provider-issued DVR box, but that’s another story. We can now watch Survivor in 40 minutes instead of 1 hour. The Office in just over 20 minutes instead of 30. That’s a lot of extra minutes gained for housework, reading, or more realistically, surfing the web.
But what does this say about people who are supposed to watch TV for the commercials? We’re advertising agency owners, ferpetesake! However, the other night we spotted a commercial that was actually worth stopping for: the new H&R Block “Second Look” spot. The guy with one eye was too “eye-catching” to pass up.
Upon devoting 30 seconds of our lives to it, Bill and I agreed that it was great. Just what is needed these days to cut through the clutter of TV advertising. It’s not enough to sound intriguing, you must have intriguing visuals to get viewers to stop fast-forwarding.
What do you think about that spot? Disgusted like these folks? Or did it get your attention, too?