Coming to a corner near you

By: > August 13th, 2008

Wouldn’t it be great if there was a medium that could give you reports of exactly how many people interacted with your message? New billboards from Quividi that can identify your sex and customize a message directly to you. Or even send a message directly to you while you’re waiting for a friend at the mall (HolsonicSmart billboards)… without headphones and without others around you hearing it.

Instead of waiting for tomorrow to happen, try taking the first step towards the future and getting great feedback from your marketing message through an opt-in email campaign. Find out who’s reading your messages and send each customer information that they’ve asked to receive.

Herald set to reduce staff

By: > August 12th, 2008


More people are gone at the Herald. Does that mean their news gets better? Are they outsourcing jobs overseas?

This is not the first and it won’t be the last. Paper cuts

Media isn’t changing, it has already changed

By: > August 11th, 2008

Rolling Stone cover

Rolling Stone Magazine just annouced that they are reducing the size of its magazine to better accommodate newsstands. I’m sure it has nothing to do with the fact that people aren’t reading magazines like they used to or the fact that postage and printing prices are on the rise.

If you look across the landcape of the old media (TV, radio, newspapers) they all have had trouble gaining traction with modern technology. Broadcast TV has had to deal with declining eyeballs since the 80s when cable has diluted its stranglehold on TV advertising. With the introduction of the Tivo and other DVRs, networks aren’t sure what to do. Local TV is also scrambling.

Local radio have to deal with iPods and satellite radio and the Herald-Leader, who used to be the only print game in town, is scrambling to catch up to groups such as Smiley Pete with niche products like Skirt and web portals covering every niche possible.

If you haven’t already, upgrade your company web site. Let customers create a dialog with you. Communicate to them with a mutli-channel strategy including a mix of the old media and a healthy dose of the new media.