Serif Group

Don’t gag, but I have to share. We were so excited to be featured in the Valentine section of the February 2010 edition of the cool skirt! Lexington magazine. You can read the copy that accompanied the photo below:

Jackie and Bill, the marketing minds behind the Lexington agency Serif Group, have been wild about each other since their Wildcat days. The two met in 1994 as UK advertising students, married in 1997, and today share life, office space, two sons (ages five and nine) and a commitment to community, volunteering their time together at Lighthouse Ministries.

Jackie: “Bill is my knight in shining armor. His chivalry makes me feel special, and his interaction with our boys melts my heart. I’m so blessed to have found my perfect match.”

Bill: “Jackie is my best friend. I love spending time with her and I’m blessed that I get to work with her. I remember the first time I met her—it was love at first sight.”

And Kelli Patrick mentioned that first meeting in her From the Editor segment on page 10:

“Jackie Powell remembers the second time she met the man who’d become her husband and how she complimented his “photogenic” memory because he remembered her name (she was mortified the next morning to realize she’d meant “photographic”).”

I have been beating myself up trying to figure out how to upload a photo from my mobile phone to my Serif Group facebook page. Although I haven’t mastered it completely, I have figured out how to do it.

All you need is a WordPress blog and WordPress for iPhone. The WordPress for iPhone app allows you to post blog posts as well as mobile photos and allows you to post them to your blog. Your Facebook for business page allows you to pull in RSS feeds of your WordPress blog onto your site and it will automatically pull into the Notes section of your business page.

Go to edit setting in your business page and enable Notes to publish to streams in the application settings of the Notes application. Then choose Edit under the same Notes application and go to the right sidebar and edit your import settings. You will see the screen below.

Then enter your blog’s feed url and you’re there. As you can tell from my last post, I still haven’t perfected it. It looks you can only upload vertical photos (there isn’t a rotate image preference on the WordPress for iPhone app).

I would also like to be able to  have the photo appear in the stream, but I haven’t found any way to do this. I look forward to your suggestions in the comments section if you have an easier way.

One of our favorite platforms is website design. The internet is an interactive, 24/7, living and changing extension of your brand. Personally, almost every buying decision I make involves a web search for reviews, pricing, coupons or location. A business without a web presence is rarely considered an option.

Our small group can build your brand and a cohesive image from the ground up—carrying it through from print to website design—start to finish.

The sites designed by Serif Group consider the user experience and are easy to update. We put the tools in your hands to do that. No more nickel and dime billing to update a phone number, photo or calendar. Unless you’d prefer to avoid the hassle, of course. We maintain several client sites and social media campaigns.

There are tricks of the trade to get a website to appear high in rankings when people search the web. This is called SEO (search engine optimization). The Serif Group has these skills, and the efforts to optimize your website can be as simple or vast as your budget allows.

Sample website design

Check out some of the sites we’ve done both branding and website design for, and let us know in the comments what you think.

• Shaun Ring Photography
• Atchison Heller Construction Company
• Metaformers Enterprise Software Solutions
• East of Elm Real Estate

Ready to move forward? Give us a shout!

I love this video..it encapsulates why new marketing is important. The audio is choppy, but still worth the view.

Tiger Woods responds to Fan’s video on youtube.

If there was ever a way to get your message out there efficiently and cost-effectively, viral is the way to go. the folks at EA Sports knew this and either contrived this whole experiment or were on their toes to respond the way they did.

Here are some other interesting links:

• Top 150 Marketing Blogs
• $3,000,000…the price for :30 on this year’s Super Bowl
• FTC gets rid of Robocalls