Facebook pages keep on giving

By: > September 17th, 2009 > One comment

A day or two after writing my previous post about the upload trick for a Facebook page, Facebook’s recently updated iPhone app’s newest feature gives page admins the ability to update from their iPhone and even post pictures. I had been investigating that problem for a few days and had no success finding any other blog or forum that had an answer.

I consider myself a novice blogger, a little too ADD to concentrate long enough to establish my point in writing. Combine my creative randomness with my perfectionist nature, and it’s nearly impossible to write. With practice, I can only get better.

Facebook pages are like nesting dolls. Everytime I think I figured it out, there is something new. My latest interests are polls, the new @ mentions in updates and SMS (texting) with Facebook.

SMS with Facebook

Did you know that someone on Facebook can become a fan of your page without internet access? I didn’t until I started investigating the page’s customization features. To become a fan of my company’s Facebook page just text ‘fan serifgroup’ to FBOOK (32665) – standard text rates apply, but the service via Facebook is free. Status updates from our ‘serifgroup’ page will then come to your phone as SMS messages. Of course you can always opt out of this feature, but you will still be a fan until you reply ‘unsub’ to FBOOK.

I find this extremely appealing for companies who want to capture a younger crowd who use text as a key communication platform. Build your fan base and nurture those fans into another channel whether it be email or an existing text campaign.

I noticed that you need to have activated the mobile feature on your Facebook preferences to have it reconcile who wants to ‘fan’ a page, but if someone is in the ‘texting’ target, they have probably already done this.

Polls

As a design and marketing firm, we like to do a little informal research on what people think about projects we’re working on. Since we have a handful of fans on our Serif Group Facebook page we thought we would ask their opinion. We looked into a few polling apps for our page and found two different apps that had what we wanted, but only if we could combine them. We want to be able to add a Poll tab or even a url link to a poll that has the ability to use images in the questions. The one we found has the ability to use images, but it is only available as a box in the boxes tab. The other one is limited to text only, but integrates well into a page. If I could develop a poll app that could combine the two, it would be a great tool for any fan page.

Facebook @ mentions

There has been a lot of talk about how Facebook has copied Twitter by using the @ feature to mention people. I don’t get it. Although Facebook did use the Twitter @ symbol, does Twitter own exclusive rights to that symbol? Didn’t email own that first? The most common element of the new feature is the ability to reference others and have it appear in their stream. Although this was an inevitable maturation of the product, I’m not convinced the Facebook developers got this idea from Twitter–but that’s just my opinion.

Facebook for business photo upload trick

By: > August 28th, 2009 > 7 comments

Facebook and WordPress

I have been beating myself up trying to figure out how to upload a photo from my mobile phone to my Serif Group facebook page. Although I haven’t mastered it completely, I have figured out how to do it.

All you need is a WordPress blog and WordPress for iPhone. The WordPress for iPhone app allows you to post blog posts as well as mobile photos and allows you to post them to your blog. Your Facebook for business page allows you to pull in RSS feeds of your WordPress blog onto your site and it will automatically pull into the Notes section of your business page.

Go to edit setting in your business page and enable Notes to publish to streams in the application settings of the Notes application. Then choose Edit under the same Notes application and go to the right sidebar and edit your import settings. You will see the screen below.

Facebook screenshot

Then enter your blog’s feed url and you’re there. As you can tell from my last post, I still haven’t perfected it. It looks you can only upload vertical photos (there isn’t a rotate image preference on the WordPress for iPhone app).

I would also like to be able to  have the photo appear in the stream, but I haven’t found any way to do this. I look forward to your suggestions in the comments section if you have an easier way.

Social: Southern Style

By: > August 20th, 2009

Social South

Today I am headed to SocialSouth, a social media conference in Birmingham, AL, and I am excited to learn a thing or two while I’m there:

  • How can a national brand’s social strategy translate to regional/local businesses?
  • How can traditional agencies make the transition to the social space?
  • Is Twitter here for the long-term? What’s their revenue model?
  • How can an employee of a business keep up with all of the latest in the social space but still be a productive asset. -OR- How can a business outsource their social strategy and implementation while also being authentic?

Follow me on Twitter for updates at the conference and let me know if there are any questions you want me to investigate while gathering with other leaders in social media.

Social in Lexington

Are you in the Central Kentucky area? Join me and Whitney Pannell at the Women Leading Kentucky September luncheon leading a discussion: Internet, Twitter, Facebook & More: A Waste of Time or Useful Business Tool?

Workshop: Intro to Social Media for Business

By: > April 27th, 2009

Twitter logo

Twitter and Facebook for business: an introductory workshop

Do you want to know how to use Twitter? Should you use Twitter for business? How can it help you and not overwhelm you? We’ll address these issues in our introductory workshop for users just getting into Twitter and Facebook for business.

This workshop will give a basic overview of Twitter and some great tools to help you leverage its power to keep your finger on the pulse of your industry, and monitor what people may be saying about your company or industry. We will also introduce you to common Twitter etiquette and suggested best practices.

Even if you have a small business you can effectively use Twitter as a personal tool to network with others and engage in meaningful conversations.

Facebook is a great tool for connecting with old friends, but did you know that it can be an effective way to spread word about your business or organization?

At this workshop we will show you how to set up your business most effectively on Facebook, and introduce you to other tools to get the word out about your business to local users on Facebook.

We will also briefly discuss other social tools to assist you in managing multiple accounts, as well as what people are saying about your business on the internet.

Cost to attend is $50 and seating is limited. Register today!

First workshop- 10am-1:00pm  on May 12th  sold out

Second workshop- 10am-1:00pm on May 27th 

Offices of Serif Group and Inbox Orange

207 East Reynolds Road, Suite 210, Lexington, KY 40517

The last hour will be a casual and informal lunch conversation. Lunch will be provided by Corky’s Ribs and BBQ.