Better Than Money Can Buy

By: > November 21st, 2008

We were so excited about having a story about us in last week’s issue of Business Lexington. We couldn’t believe it when we got our copy in the mail and saw that our photo was featured on the cover and the table of contents! Talking about exposure that money can’t buy. Bill and I are grateful for the opportunity to work and live in such a wonderful community. Thank you Smiley Pete Publishing, Kathie Stamps and Shaun Ring Photography. (BTW, the week before the story came out Shaun ran a very creative promotion using Twitter and Facebook which resulted in our professional photos. I highly recommend you check him out as his photography is just as outside-the-box as his marketing.)

Media isn’t changing, it has already changed

By: > August 11th, 2008
Rolling Stone cover

 

Rolling Stone Magazine just annouced that they are reducing the size of its magazine to better accommodate newsstands. I’m sure it has nothing to do with the fact that people aren’t reading magazines like they used to or the fact that postage and printing prices are on the rise.

If you look across the landcape of the old media (TV, radio, newspapers) they all have had trouble gaining traction with modern technology. Broadcast TV has had to deal with declining eyeballs since the 80s when cable has diluted its stranglehold on TV advertising. With the introduction of the Tivo and other DVRs, networks aren’t sure what to do. Local TV is also scrambling.

Local radio have to deal with iPods and satellite radio and the Herald-Leader, who used to be the only print game in town, is scrambling to catch up to groups such as Smiley Pete with niche products like Skirt and web portals covering every niche possible.

If you haven’t already, upgrade your company web site. Let customers create a dialog with you. Communicate to them with a mutli-channel strategy including a mix of the old media and a healthy dose of the new media.