Office Space

By: > March 5th, 2009

Guaranteed space for your red Swingline stapler.

Advertising & graphic design agency, Serif Group, has office space available. The office is located on the second floor of 207 East Reynolds Road, Suite 210—between Nicholasville Road and Lansdowne Drive.

Amenities include: conference room, contemporary décor, utilities included, convenient location, a spacious, free parking lot, lots of sunlight, kitchen area, and a private office space. See photos on our Facebook page.

It would be an ideal location for an independent professional looking to move out of their home. Rent is affordable and includes utilities. For more information, contact Jackie or call 859-271-0701.

More than pretty pictures

sample websites by Serif Group Creative Marketing Agency
By: > August 16th, 2017

One of our favorite platforms is website design. The internet is an interactive, 24/7, living and changing extension of your brand. Personally, almost every buying decision I make involves a web search for reviews, pricing, coupons or location. A business without a web presence is rarely considered an option.

Our small group can build your brand and a cohesive image from the ground up—carrying it through from print to website design—start to finish.

The sites designed by Serif Group consider the user experience and are easy to update. We put the tools in your hands to do that. No more nickel and dime billing to update a phone number, photo or calendar. Unless you’d prefer to avoid the hassle, of course. We maintain several client sites and social media campaigns.

There are tricks of the trade to get a website to appear high in rankings when people search the web. This is called SEO (search engine optimization). The Serif Group has these skills, and the efforts to optimize your website can be as simple or vast as your budget allows.

Sample website design

Check out some of the sites we’ve done both branding and website design for, and let us know in the comments what you think.

Ready to move forward? Give us a shout!

 

Facebook pages keep on giving

By: > September 17th, 2009 > One comment

A day or two after writing my previous post about the upload trick for a Facebook page, Facebook’s recently updated iPhone app’s newest feature gives page admins the ability to update from their iPhone and even post pictures. I had been investigating that problem for a few days and had no success finding any other blog or forum that had an answer.

I consider myself a novice blogger, a little too ADD to concentrate long enough to establish my point in writing. Combine my creative randomness with my perfectionist nature, and it’s nearly impossible to write. With practice, I can only get better.

Facebook pages are like nesting dolls. Everytime I think I figured it out, there is something new. My latest interests are polls, the new @ mentions in updates and SMS (texting) with Facebook.

SMS with Facebook

Did you know that someone on Facebook can become a fan of your page without internet access? I didn’t until I started investigating the page’s customization features. To become a fan of my company’s Facebook page just text ‘fan serifgroup’ to FBOOK (32665) – standard text rates apply, but the service via Facebook is free. Status updates from our ‘serifgroup’ page will then come to your phone as SMS messages. Of course you can always opt out of this feature, but you will still be a fan until you reply ‘unsub’ to FBOOK.

I find this extremely appealing for companies who want to capture a younger crowd who use text as a key communication platform. Build your fan base and nurture those fans into another channel whether it be email or an existing text campaign.

I noticed that you need to have activated the mobile feature on your Facebook preferences to have it reconcile who wants to ‘fan’ a page, but if someone is in the ‘texting’ target, they have probably already done this.

Polls

As a design and marketing firm, we like to do a little informal research on what people think about projects we’re working on. Since we have a handful of fans on our Serif Group Facebook page we thought we would ask their opinion. We looked into a few polling apps for our page and found two different apps that had what we wanted, but only if we could combine them. We want to be able to add a Poll tab or even a url link to a poll that has the ability to use images in the questions. The one we found has the ability to use images, but it is only available as a box in the boxes tab. The other one is limited to text only, but integrates well into a page. If I could develop a poll app that could combine the two, it would be a great tool for any fan page.

Facebook @ mentions

There has been a lot of talk about how Facebook has copied Twitter by using the @ feature to mention people. I don’t get it. Although Facebook did use the Twitter @ symbol, does Twitter own exclusive rights to that symbol? Didn’t email own that first? The most common element of the new feature is the ability to reference others and have it appear in their stream. Although this was an inevitable maturation of the product, I’m not convinced the Facebook developers got this idea from Twitter–but that’s just my opinion.

Season with a reason

By: > December 23rd, 2008

Invitation to an Orange Open House

Join us for an Orange Open House at the offices of Serif Group and Inbox Orange to celebrate the first anniversary of Inbox Orange, an email marketing firm.  Please drop in and visit on Wednesday, January 7, 2009 from 4-7 p.m. We will enjoy catering by Corky’s, drinks, and networking—and don’t forget to grab a swag bag of goodies provided by our clients before you leave! Click here for a map and driving directions. 

One more thing …

In keeping with the Christmas spirit. If you live in the Lexington area the local Ronald McDonald House needs your help. As you may or may not have heard, the Ronald McDonald House had a flood in their house due to a leaking fire sprinkler system on Monday. As a result, many, many gifts collected for sick and hospitalized children were ruined.  If you would like to help the Ronald McDonald House out in this critical time of need, they have asked for folks to help the House with either gift cards to stores like Kroger and Wal Mart or to simply consider making a financial contribution. There was quite a bit of damage to the room they had the toys in and they will also need to replace some or all of their board room furniture.

If you would like to contact the Ronald McDonald House, you can contact Sarah Warner, Executive Director, at 859-266-8683 or e-mail her at [email protected]. Thanks to the folks from LYPA for this update.