Words to live by…

By: > March 7th, 2014 > One comment

As a designer, it’s easy to get bogged down by the illusion of perfection.

  • Is the spacing right on that headline?
  • Maybe we should scootch that block just a hair to the left.
  • That orange may be too orange.
  • Check the thesaurus. There has to be a better word to use there.

This need for perfection can be paralyzing in life. Chores go undone because they can’t be done perfectly. Pictures lean against the wall until the perfect location and hanging mechanism are determined. A run fails to happen because I don’t have my headphones or the right socks.

As we established Serif Group in 2000, our business mentor gave us the best bit of advice: “Don’t let perfect be the enemy of better.”

We have since used it weekly to help clients feel better about pulling the trigger on a name change, brochure printing, logo design – you name it.

If you find yourself stuck, just do SOMETHING. You can always go back and make it better later. Taking the first step will feel so good.

I was inspired to create a graphic to remind us of these words to live by. If you need a reminder, you can order a variety of products featuring this design on Café Press.

 

The Bunny is leaving much better eggs this year!

By: > April 15th, 2014

Around Easter every year, I pass mounds of PAAS dyes and goofy stickers featuring prancing bunnies and cheesy flowers while at the grocery store. These kits are fun for kids, but my designer’s heart has always craved something more elegant than stickers, and more interesting than solid colors. Thanks to the wonders of Google, I found these beautiful twists on the classic Easter tradition.

Silhouette Eggs | Possibilities are endless with this super-simple update on sticker eggs. LollyChops

Watercolor Eggs | These beauties use craft supplies you probably already have on hand, and the result is pretty and whimsical. Alisa Burke

Dried Flowers | You won’t need centerpieces with these bright options. The Magic Onions

Washi Tape | For pattern lovers. Lovely Indeed

 

Painterly Eggs | These soft pastels are Springy and artistic. Paper & Stitch

Mustache Eggs | Cute and sassy, these eggs remind me of a barbershop quartet. Oh What Fun

 

Foiled Eggs | Super-elegant and perfect for a fancy Easter gathering. Martha Stewart

Silk Tie Eggs | Easy, unique, and stunning. Mommy Knows

 

 

Quit Working, Start Living!

By: > July 8th, 2014

Imagine the one thing that makes you feel the most you that you have ever felt. Is it coming up with the most subtle puns to make people laugh, writing your heart out in the form of poetry, photographing a raw and stunning moment in a stranger’s life, doing something adventurous that no one else has ever done, rescuing endangered or harmed animals, creating something that makes someone smile, or coming up with ideas that could change the course of medical efforts or scientific research? This is your way of changing the world. Can you imagine it yet?

It makes you feel alive, but are you willing to admit you’re not perfect at it? Sometimes doing something imperfectly is the first step to finding something better. Many have claimed that doing what you love brings a happiness that cannot be found elsewhere, a lifestyle that benefits not only you, but everyone you interact with, and productivity like you have never seen before. Needless to say, it helps you produce an outcome that no one else can ever identically produce.

The Pareto principle, although more widely recognized as the 80/20 rule [of life], is about doing just that. It’s doing what you’re made to do – what you’re good at – and putting the most effort into that. Stop worrying about the small amount that you can’t do, and spend more time on what you can do. Wikipedia explains the 80/20 rule as, “roughly 80% of the effects come from 20% of the causes.” In business this means that about 80% of your profit comes from 20% of your clients and 20% of the work that you put into something.

That can easily be a let down, but take the initiative to turn it into a motivator to work differently. Do more of what you love and are good at. If you’re passionate about what you’re doing it is typically better quality, more efficient, and much more rewarding for both the giver and the receiver. Your output creates its value. This may not work for everything and everyone, but with the right amount of balance and initiative, I believe that your passion could become your full-time job. Confucius once said, “choose a job you love, and you will never have to work a day in your life.” Let that be your goal. Take what you are good at, make something of it, and use it to benefit others. Serif Group is the product of two people doing what they love. It really does happen.

80/20 Facebook graphicImagine a world where gifts and passions were put first for serving others, and not for selfish use. Don’t settle for your best work being your side job. Is fear stopping you? Why are you afraid to do what comes naturally to you? If you do what you were created to do, you will reap many worthy rewards. Don’t hide your passions – turn them into your lifestyle! 

Happiness equals success

By: > October 1st, 2013

Among the numerous things that fill a normal week with work, family, exercise and the occassional game on my iPhone is the routine of catching a TED talk.

If you’re not familiar with TED. From the TED website –”TED is a nonprofit devoted to Ideas Worth Spreading. It started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. ”

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