Better Than Money Can Buy

By: > November 21st, 2008

We were so excited about having a story about us in last week’s issue of Business Lexington. We couldn’t believe it when we got our copy in the mail and saw that our photo was featured on the cover and the table of contents! Talking about exposure that money can’t buy. Bill and I are grateful for the opportunity to work and live in such a wonderful community. Thank you Smiley Pete Publishing, Kathie Stamps and Shaun Ring Photography. (BTW, the week before the story came out Shaun ran a very creative promotion using Twitter and Facebook which resulted in our professional photos. I highly recommend you check him out as his photography is just as outside-the-box as his marketing.)

Link dump to start the week

By: > October 27th, 2008

I guess this is the lazy way of blogging rather than coming up with interesting stuff on my own, I share with you some of the good stuff I have found around the web.

1) Before we can read, we know what a logo represents. It shows how powerful a good logo can be. Track some of them through the ages here: Evolution of Logos

2) Have you or your company gone digital yet? A good short article on the benefits of investing in digital rather than traditional. Going Digital

3) Need to find a logo to use: Brands of the World

4) Newspapers in decline. Nothing new, but worth mentioning. Bye-bye old media.

Brute Force Branding

By: > September 23rd, 2008 > 2 comments

Seth Godin calls it interuption marketing and Steve Yastrow calls it ‘Brute Force Branding” Steve was a speaker this morning at the ExactTarget conference. He is the author of two books, the latest being “We. The Ideal Customer Relationship.”

Some thoughts from Steve Yastrow:
We get more than 5000 branding messages. How many actually work? Not many can cut through the clutter with brute force. Yastrow says that we need to use brand harmony-an overall picture that prospects experience from your brand, thus creating an image of your brand.

Most marketers think that they are the ones who brand the company. But it is the customer who brands the company. It is not what is said, but what is heard.

Yastrow says that the goal for marketers should be to create a customer relationship that is an ongoing conversation in which your customers never think of you without thinking of both of you. Not two. We.

More from the conference later.