Welcome Home

By: > September 14th, 2017
“Courage is the power to let go of the familiar.” Raymond Lindquist
 
Serif Group Office Moves from Walton Avenue

photo by Shaun Ring

We closed the doors of our shared studio space with Shaun Ring Photography at the beginning of June. Moving our office wasn’t something we had planned, nor was it really on the radar. But sometimes it’s the unexpected that turns out to have been the best plan after all. Sure, the studio in Warehouse Block on Walton was amazing and incredibly cool, but this new space is coming together. It feels just right, feels like home.

Because it is. Our office is now located in the Hartland neighborhood off Tates Creek Road, and we couldn’t be more thrilled. There was a bit of an uneasy feeling to leave behind the space that we had been so comfortable in for the past five years. It was more than concrete flooring, exposed beams, and swiveling barn doors. The space was dreamy and airy. Make no mistake clients, strangers, and friends felt the energy when they walked in.

The new office was put together by our friend, Wendy, and is 100% Serif Group. A business that started out of a home 17 years ago has circled back to a new home. You’ll find us older, wiser, yet just as comfortable and even more courageous than ever. If we haven’t seen you in awhile, you’re welcome to come by for a chat and a snack. Or we can meet you at our other favorite work space — any local venue that has wifi.

Oh, and we’d be remiss if we didn’t mention how the tables turned in our relationship with Shaun Ring. We got to be his real estate client as he helped us buy our new home and sell our old home in record time. The process couldn’t have gone more smoothly. 

More than pretty pictures

sample websites by Serif Group Creative Marketing Agency
By: > August 16th, 2017

One of our favorite platforms is website design. The internet is an interactive, 24/7, living and changing extension of your brand. Personally, almost every buying decision I make involves a web search for reviews, pricing, coupons or location. A business without a web presence is rarely considered an option.

Our small group can build your brand and a cohesive image from the ground up—carrying it through from print to website design—start to finish.

The sites designed by Serif Group consider the user experience and are easy to update. We put the tools in your hands to do that. No more nickel and dime billing to update a phone number, photo or calendar. Unless you’d prefer to avoid the hassle, of course. We maintain several client sites and social media campaigns.

There are tricks of the trade to get a website to appear high in rankings when people search the web. This is called SEO (search engine optimization). The Serif Group has these skills, and the efforts to optimize your website can be as simple or vast as your budget allows.

Sample website design

Check out some of the sites we’ve done both branding and website design for, and let us know in the comments what you think.

Ready to move forward? Give us a shout!

 

The Bunny is leaving much better eggs this year!

By: > April 15th, 2014

Around Easter every year, I pass mounds of PAAS dyes and goofy stickers featuring prancing bunnies and cheesy flowers while at the grocery store. These kits are fun for kids, but my designer’s heart has always craved something more elegant than stickers, and more interesting than solid colors. Thanks to the wonders of Google, I found these beautiful twists on the classic Easter tradition.

Silhouette Eggs | Possibilities are endless with this super-simple update on sticker eggs. LollyChops

Watercolor Eggs | These beauties use craft supplies you probably already have on hand, and the result is pretty and whimsical. Alisa Burke

Dried Flowers | You won’t need centerpieces with these bright options. The Magic Onions

Washi Tape | For pattern lovers. Lovely Indeed

 

Painterly Eggs | These soft pastels are Springy and artistic. Paper & Stitch

Mustache Eggs | Cute and sassy, these eggs remind me of a barbershop quartet. Oh What Fun

 

Foiled Eggs | Super-elegant and perfect for a fancy Easter gathering. Martha Stewart

Silk Tie Eggs | Easy, unique, and stunning. Mommy Knows

 

 

BHG and Inbox Orange Recognized.

By: > September 17th, 2010

The Bluegrass Hospitality Group (BHG) and Inbox Orange were recognized on screen Wednesday at the 2010 ExactTarget Connections Convention as a nominee for a Subscriber’s Rule Award. Best Buy took home the award but what a great honor to be in the same space!

Best Buy does an amazing job with sending relevant and targeted emails. If you are looking to follow a company that does it right, sign up to receive their email communication through Best Buy Reward Zone. Recently I purchased a new printer and within 24 hours I received a thank you email asking me if my questions were answered, directed me to the Geek Squad for assistance on set up and a link to a survey to evaluate customer service. Timely and relevant.

Best Buy is a proven leader in our industry and we’re proud to be a close contender!

Read our case study to learn more >

Owners Featured in skirt! Lexington

By: > February 23rd, 2010

Don’t gag, but I have to share. We were so excited to be featured in the Valentine section of the February 2010 edition of the cool skirt! Lexington magazine. You can read the copy that accompanied the photo below:

Serif Group owners Jackie & Bill in skirt! Lexington magazine

Jackie and Bill, the marketing minds behind the Lexington agency Serif Group, have been wild about each other since their Wildcat days. The two met in 1994 as UK advertising students, married in 1997, and today share life, office space, two sons (ages five and nine) and a commitment to community, volunteering their time together at Lighthouse Ministries.

Jackie: “Bill is my knight in shining armor. His chivalry makes me feel special, and his interaction with our boys melts my heart. I’m so blessed to have found my perfect match.”

Bill: “Jackie is my best friend. I love spending time with her and I’m blessed that I get to work with her. I remember the first time I met her—it was love at first sight.”

And Kelli Patrick mentioned that first meeting in her From the Editor segment on page 10:

“Jackie Powell remembers the second time she met the man who’d become her husband and how she complimented his “photogenic” memory because he remembered her name (she was mortified the next morning to realize she’d meant “photographic”).”

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