Lexington

I love this video..it encapsulates why new marketing is important. The audio is choppy, but still worth the view.

Social Media Jumpstart

With a background and a passion for graphic design, I often share in the joke with other designers that knowing how to use the software doesn’t make you a designer. Sometimes you can pass as a designer because you pleased the person who hired you, but your design may not have worked effectively.

What’s a designer to do? Nothing, really. All we can do is educate our clients and the public on the value of good, professional graphic design. Although your customers may not ask for it, they react to it. And if done with good commercial sense, your business will benefit from it.

When it comes to social media, many of the arguments are similar. Using Twitter, Facebook and YouTube for business does make you a social media marketer—but it doesn’t necessarily make you an effective one. Knowing the tools will help you be an effective social media marketer.

And while knowing the tools is an important aspect of social media marketing, using good engagement practices and solid marketing principles will go much further than knowing how to upload a link to your Facebook page. Fortune 500 companies and small mom-and-pop corner stores alike are using these social platforms to reach new and existing prospects. But are they doing it effectively?

Sales Pitch

So I had to be going somewhere with this, right? Yes, I admit this is a sales pitch, but my pitch won’t be for everyone. After all, my personalized session for social media consulting is an on-site session—here in Lexington. For those reading this who aren’t willing to travel in for the on-site session, I encourage you to look for a marketing agency in your area that can help you navigate the tools of social media, and educate you on the best practices. Or, contact me and we can organize a Skype session.

And for those of you who live here or are coming to Lexington, Kentucky in the near future I hope you would consider scheduling a time I can advise you on using the social media tools effectively and introduce you to best practices. Find out more information about my social media jumpstart session.

Around Easter every year, I pass mounds of PAAS dyes and goofy stickers featuring prancing bunnies and cheesy flowers while at the grocery store. These kits are fun for kids, but my designer’s heart has always craved something more elegant than stickers, and more interesting than solid colors. Thanks to the wonders of Google, I found these beautiful twists on the classic Easter tradition.

Silhouette Eggs | Possibilities are endless with this super-simple update on sticker eggs. LollyChops

Watercolor Eggs | These beauties use craft supplies you probably already have on hand, and the result is pretty and whimsical. Alisa Burke

Dried Flowers | You won’t need centerpieces with these bright options. The Magic Onions

Washi Tape | For pattern lovers. Lovely Indeed

Painterly Eggs | These soft pastels are Springy and artistic. Paper & Stitch

Mustache Eggs | Cute and sassy, these eggs remind me of a barbershop quartet. Oh What Fun

Foiled Eggs | Super-elegant and perfect for a fancy Easter gathering. Martha Stewart

Silk Tie Eggs | Easy, unique, and stunning. Mommy Knows

Serif Group was honored for its marketing efforts on behalf of Crowne Plaza the Campbell House in Lexington at the 2007 Traverse Awards sponsored by the Kentucky Tourism Council. The “Tee Party” invitation received a first place award, as did a print ad for Bogart’s Lounge and Nightclub. In addition, second place awards went to their “Old & Fashioned” wedding and “First Down Kentucky” football print ads.

Since 2003, the Rising Stars Program has honored and recognized professional members of the community under the age of 40 whom are striving to make Lexington a better place in which to work and live. The Rising Star award runs parallel with Lexington Young Professionals Association‘s mission statement – to groom the next generation of community leaders while improving the quality of life in the city of Lexington. LYPA does this through philanthropic, social and networking opportunities with the ultimate goal of retaining young talent in Lexington.