Advertising

Advertising & graphic design agency, Serif Group, has office space available. The office is located on the second floor of 207 East Reynolds Road, Suite 210—between Nicholasville Road and Lansdowne Drive.

Amenities include: conference room, contemporary décor, utilities included, convenient location, a spacious, free parking lot, lots of sunlight, kitchen area, and a private office space. See photos on our Facebook page.

It would be an ideal location for an independent professional looking to move out of their home. Rent is affordable and includes utilities. For more information, contact Jackie or call 859-271-0701.

I’m amazed at how my TV-viewing habits have changed over the years. Our first TiVo box opened up new life for us in a way that was more fulfilling than our current cable provider-issued DVR box, but that’s another story. We can now watch Survivor in 40 minutes instead of 1 hour. The Office in just over 20 minutes instead of 30. That’s a lot of extra minutes gained for housework, reading, or more realistically, surfing the web.

But what does this say about people who are supposed to watch TV for the commercials? We’re advertising agency owners, ferpetesake! However, the other night we spotted a commercial that was actually worth stopping for: the new H&R Block “Second Look” spot. The guy with one eye was too “eye-catching” to pass up.

Upon devoting 30 seconds of our lives to it, Bill and I agreed that it was great. Just what is needed these days to cut through the clutter of TV advertising. It’s not enough to sound intriguing, you must have intriguing visuals to get viewers to stop fast-forwarding.

What do you think about that spot? Disgusted like these folks? Or did it get your attention, too?

Don’t gag, but I have to share. We were so excited to be featured in the Valentine section of the February 2010 edition of the cool skirt! Lexington magazine. You can read the copy that accompanied the photo below:

Jackie and Bill, the marketing minds behind the Lexington agency Serif Group, have been wild about each other since their Wildcat days. The two met in 1994 as UK advertising students, married in 1997, and today share life, office space, two sons (ages five and nine) and a commitment to community, volunteering their time together at Lighthouse Ministries.

Jackie: “Bill is my knight in shining armor. His chivalry makes me feel special, and his interaction with our boys melts my heart. I’m so blessed to have found my perfect match.”

Bill: “Jackie is my best friend. I love spending time with her and I’m blessed that I get to work with her. I remember the first time I met her—it was love at first sight.”

And Kelli Patrick mentioned that first meeting in her From the Editor segment on page 10:

“Jackie Powell remembers the second time she met the man who’d become her husband and how she complimented his “photogenic” memory because he remembered her name (she was mortified the next morning to realize she’d meant “photographic”).”

One of our favorite platforms is website design. The internet is an interactive, 24/7, living and changing extension of your brand. Personally, almost every buying decision I make involves a web search for reviews, pricing, coupons or location. A business without a web presence is rarely considered an option.

Our small group can build your brand and a cohesive image from the ground up—carrying it through from print to website design—start to finish.

The sites designed by Serif Group consider the user experience and are easy to update. We put the tools in your hands to do that. No more nickel and dime billing to update a phone number, photo or calendar. Unless you’d prefer to avoid the hassle, of course. We maintain several client sites and social media campaigns.

There are tricks of the trade to get a website to appear high in rankings when people search the web. This is called SEO (search engine optimization). The Serif Group has these skills, and the efforts to optimize your website can be as simple or vast as your budget allows.

Sample website design

Check out some of the sites we’ve done both branding and website design for, and let us know in the comments what you think.

• Shaun Ring Photography
• Atchison Heller Construction Company
• Metaformers Enterprise Software Solutions
• East of Elm Real Estate

Ready to move forward? Give us a shout!

I love this video..it encapsulates why new marketing is important. The audio is choppy, but still worth the view.