The Bunny is leaving much better eggs this year!

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By: > April 15th, 2014

Around Easter every year, I pass mounds of PAAS dyes and goofy stickers featuring prancing bunnies and cheesy flowers while at the grocery store. These kits are fun for kids, but my designer’s heart has always craved something more elegant than stickers, and more interesting than solid colors. Thanks to the wonders of Google, I found these beautiful twists on the classic Easter tradition.

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Silhouette Eggs | Possibilities are endless with this super-simple update on sticker eggs. LollyChops

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Watercolor Eggs | These beauties use craft supplies you probably already have on hand, and the result is pretty and whimsical. Alisa Burke

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Dried Flowers | You won’t need centerpieces with these bright options. The Magic Onions

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Washi Tape | For pattern lovers. Lovely Indeed

 

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Painterly Eggs | These soft pastels are Springy and artistic. Paper & Stitch

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Mustache Eggs | Cute and sassy, these eggs remind me of a barbershop quartet. Oh What Fun

 

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Foiled Eggs | Super-elegant and perfect for a fancy Easter gathering. Martha Stewart

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Silk Tie Eggs | Easy, unique, and stunning. Mommy Knows

 

 

Words to live by…

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By: > March 7th, 2014

As a designer, it’s easy to get bogged down by the illusion of perfection.

  • Is the spacing right on that headline?
  • Maybe we should scootch that block just a hair to the left.
  • That orange may be too orange.
  • Check the thesaurus. There has to be a better word to use there.

This need for perfection can be paralyzing in life. Chores go undone because they can’t be done perfectly. Pictures lean against the wall until the perfect location and hanging mechanism are determined. A run fails to happen because I don’t have my headphones or the right socks.

As we established Serif Group in 2000, our business mentor gave us the best bit of advice: “Don’t let perfect be the enemy of better.”

We have since used it weekly to help clients feel better about pulling the trigger on a name change, brochure printing, logo design – you name it.

If you find yourself stuck, just do SOMETHING. You can always go back and make it better later. Taking the first step will feel so good.

I was inspired to create a graphic to remind us of these words to live by. If you need a reminder, you can order a variety of products featuring this design on Café Press.

 

Grab your glitter glasses

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By: > February 28th, 2014

While my fellow ad industry folk anticipate accolades at Lexington’s American Advertising Awards tomorrow night, I look forward to a different opportunity to bring home a win next week. Our printing friends at Multi-Craft in Newport, Kentucky put on an annual Fat Tuesday luncheon – complete with poster design contest.

Eager to flex my creative muscle – but mainly due to the fact I had an awesome picture of our office dog – I whipped up a design over Christmas. Time will tell if Rosie will bring home the bacon, but she’s ready for the spotlight.

Serif Group's entry in the Multi-Craft Fat Tuesday poster contest

Serif Group’s entry in the Multi-Craft Fat Tuesday poster contest

Something neat & something sweet

Christmas 2013 Blog
By: > December 10th, 2013

Christmas is upon us, and with it comes time with loved ones, decorating, caroling, cooking, wrapping and parties. To show appreciation to our friends and clients, we’ve designed some cheerful items to brighten your holiday.

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Pretty up your wrapped presents with these gift tag printables, designed by us just for you. Download the PDF, print on cardstock, trim them out and add string or ribbon to make them your own. There are tags for eleven pretty presents on the sheet.

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We’re also sharing an amazing homemade caramel corn recipe courtesy of Jackie’s mama. It is delightfully delicious, and we dare you not to eat the whole batch in one day. The link takes you to a 4″ x 6″ recipe card in PDF format. Print, trim, and add to your recipe box.

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Warm wishes and holiday cheer from all of us at Serif Group!

Dusty souls and art trolls

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By: > November 1st, 2013

“The purpose of art is washing the dust of daily life off our souls.” –Pablo Picasso

Are our souls just way too dusty? I recently came across a video that got me thinking. Is there too much great stuff out there? Are we so overly-programmed to tune out stimuli from meaningless and unverified sources that we will ignore great work when presented to us?

World-renowned and notorious artist Banksy set up an experiment recently on a street in New York. He offered his work for $60 and hired an older man to sit at the booth all day to see if he would find any buyers. For perspective, Banksy’s work Keep it Spotless went for $1.8 million in 2008.

Would you pay $60 for a Banksy?

Another similar sting operation was set up in a subway station in Washington D.C. with famous violinist Joshua Bell… would you stop to listen –would it even phase you?

Check out this article from bloomberg.com for more on art vs. hype.

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